{"id":3302,"date":"2026-09-11T19:39:01","date_gmt":"2026-09-11T19:39:01","guid":{"rendered":"https:\/\/elevewebsites.com.br\/landing-page-ou-site-institucional-por-onde-comecar\/"},"modified":"2026-10-07T12:56:30","modified_gmt":"2026-10-07T12:56:30","slug":"landing-page-ou-site-institucional-por-onde-comecar","status":"publish","type":"post","link":"https:\/\/elevewebsites.com.br\/en\/landing-page-ou-site-institucional-por-onde-comecar\/","title":{"rendered":"Landing page ou site institucional: por onde come\u00e7ar"},"content":{"rendered":"<p>Muita gente chega pedindo um site completo quando precisava de uma p\u00e1gina. E o contr\u00e1rio tamb\u00e9m acontece. A escolha certa depende do que voc\u00ea quer que aconte\u00e7a quando algu\u00e9m te encontra.<\/p>\n<h2>O que \u00e9 cada um<\/h2>\n<p>A <strong>landing page<\/strong> tem um objetivo s\u00f3: levar o visitante a uma a\u00e7\u00e3o, como agendar, comprar ou pedir or\u00e7amento. O <strong>site institucional<\/strong> apresenta o neg\u00f3cio inteiro: quem voc\u00ea \u00e9, o que faz, para quem e por que confiar.<\/p>\n<h2>Quando a landing page vem primeiro<\/h2>\n<ul>\n<li>Voc\u00ea vai investir em tr\u00e1fego pago e precisa converter o clique.<\/li>\n<li>Tem uma oferta, um servi\u00e7o principal ou um lan\u00e7amento com data.<\/li>\n<li>Precisa de algo no ar r\u00e1pido, em 7 a 15 dias \u00fateis.<\/li>\n<\/ul>\n<h2>Quando o site institucional vem primeiro<\/h2>\n<ul>\n<li>Seu cliente pesquisa antes de contratar e compara voc\u00ea com a concorr\u00eancia.<\/li>\n<li>Voc\u00ea tem v\u00e1rios servi\u00e7os e quer ser encontrado no Google por cada um.<\/li>\n<li>Precisa sustentar autoridade: cl\u00ednica, escrit\u00f3rio, ind\u00fastria, construtora.<\/li>\n<\/ul>\n<blockquote><p>A pergunta n\u00e3o \u00e9 qual \u00e9 melhor. \u00c9 qual resolve o problema que voc\u00ea tem agora.<\/p><\/blockquote>\n<h2>E se eu precisar dos dois?<\/h2>\n<p>\u00c9 o mais comum. O caminho que costumo sugerir \u00e9 come\u00e7ar pelo que traz resultado mais r\u00e1pido e construir o resto em cima de uma base bem feita, com a mesma identidade.<\/p>","protected":false},"excerpt":{"rendered":"<p>Qual a diferen\u00e7a entre landing page e site institucional, quando cada um vem primeiro e como decidir sem desperdi\u00e7ar dinheiro.<\/p>","protected":false},"author":1,"featured_media":9282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Landing page ou site institucional: por onde come\u00e7ar<\/title>\n<meta name=\"description\" content=\"Landing page ou site institucional? 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